My favourite concept is contrast; things that contradict each other - it's like my punchline to any media. Hence, I made the following clip with that in mind. Likewise, most clips these days are pretty abstract - something that you wouldn't see everyday. And as a starting point, mine shouldn't be any different to those abstract clips.
From the beginning of the clip, the contrast is only slightly evident. A dinner set up next to a street light - it's not quite that contradicting but it's a start. A person walks in with a *red* suit and the contradiction becomes a hit and miss - the formality adds to the formal dinner atmosphere, however the colour of the suit suggests otherwise. Big Mac on the platter - adds further contradiction however the suggestion of the dinner set up brings 'counter balance', and perhaps gives the illusion that the person will eat it with elegance.
The balance tips over when the person starts demolishing the Big Mac, hands-free. Which, in my opinion is the correct way to eat a Big Mac. It's the true relationship between a Big Mac and any person. Vigorous - regardless of location or level of formality.
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